How Do I Make My Book a Bestseller?
There is no magic formula for becoming a bestseller, short of building a brand and engaging platform over the course of many years....
Media Training 101: Tips for a Successful Interview
Authors, especially new authors, often ask what they need to do in interviews. While there are many resources available for professional...
How Best to Work with Your In-House Publicist
For many years I was a publicist at one of the world's largest self-help publishers, representing dozens of authors, many of whom were...
How Much Does a Publicist Cost?
I hear this question a lot, and there is no simple answer. Every publicist is different, as is every client and every project. There is a...
What to Ask When Hiring A Publicist
Publicists come in all shapes, colors and sizes, so they certainly can't be put into any one category. Some are good, some are not, some...
