July 18, 2018

This question is right up there with "How can I get on the Oprah Show?" in terms of questions a publicist loves. It's so easy to become a best seller, I don't know why I didn't think of that before?! Ha ha. Kidding of course. There is no one formula for becoming a best...

Authors, especially new authors, often ask what they need to do in interviews. While there are many resources available for professional media training, there are some basics you should know before working with reporters.

In her book, Publicize Your Book, Jacqueline Dev...

For many years I was a publicist at one of the world's largest self-help publishers, representing dozens of authors, many of whom were regurlarly on the national best seller lists and had pretty high demands. What many people find surprising, however, is that it was th...

I hear this question a lot, and there is no simple answer. Every publicist is different, as is every client and every project. 

There is a large scale for the cost of PR services, mostly dependent on the type of campaign you are planning. For example, are you hiring som...

Publicists come in all shapes, colors and sizes, so they certainly can't be put into any one category. Some are good, some are not, some are honest, and some are certainly not. The best thing you can do is have a conversation with a publicist, and if you feel like you...

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