CONNECTING PEOPLE. TELLING STORIES.
SPREADING THE NEWS.
With 20+ years experience in the publishing business, working with everyone from first time authors to high-profile clients including many New York Times best selling authors, I specialize in the promotion of non-fiction books focused in the genres of lifestyle, business, health & wellness, spirituality, psychology, and general interest topics. I pride myself on being a creative and strategic communicator dedicated to elevating my clients' personal brand and improving their overall presence and awareness.
I've launched thousands of national book campaigns, working alongside authors, experts, and business leaders to define their brand, focus their message, and reach their audience in a strategic and authentic way so as to build a solid foundation for growth and future opportunity.
Prior to starting my own PR agency, I was the Senior Publicist at leading self-help publisher, Hay House, where I represented many New York Times Best Selling authors including the legendary "Godfather of Motivation," Dr. Wayne Dyer, Rwandan Genocide Survivor, Immaculee Ilibagiza, and Dying to Be Me author, Anita Moorjani - all of whom changed the trajectory of my life forever. Before that, I led national book signing tours with best selling authors like Emeril Lagasse, Karen Hughes, Tom Clancy, General Tommy Franks, and legendary NFL star, Barry Sanders.
In my early career, I worked for The Harvard School of Public Health's Center for Health Communication, led by Dr. Jay Winsten, best known as the architect of the U.S. Designated Driver Campaign, which successfully introduced the designated driver concept into the American culture through strategic media placement and Hollywood collaboration.
Carina Sammartino with Immaculee Ilibagiza, author of the New York Times Best Seller, LEFT TO TELL
Carina Sammartino with Dr. Wayne Dyer, author of several New York Times Best Selling books
While I thought my Economics and Political Science degree would lead me into politics, I ultimately chose to put my writing and communications skills to use working with people who are trying to make a positive impact on the world through the power of books. I thrive on getting to the heart of a story and crafting the most effective message to get people talking about it.
Over the years, I've developed relationships with some of the top media outlets in the country, including Oprah’s OWN network, The Ellen DeGeneres Show, CNN, Dr. Oz, Hallmark Home & Family, The New York Times, FORBES, Spirituality & Health, Yoga Journal, Maria Shriver Media, and hundreds more.
I earned a bachelor of arts degree in economics from San Diego State University and a graduate certificate in publishing from Emerson College, where my capstone project was publishing the book, "The Unofficial Manual to Living with Men." I'm proud to say I'm still successfully living with the man I wrote the book about, now my husband of 16 years.
In my spare time, I'm usually hanging out in the beautiful northern coastal towns of San Diego with my husband, two teenagers, three dogs, and a bunny.