Your story. Your book. Your legacy.

We help shape and share it with the world.

About

CARINA SAMMARTINO

With 20 years of experience in publishing, Carina has been the driving force behind numerous New York Times bestselling authors, helping them sell millions of books and land features on Oprah, Ellen, The Wall Street Journal, NPR, and more.

As a former senior publicist at Hay House, the world’s largest self-help publisher, Carina played a key role in shaping the brands of renowned authors like Dr. Wayne Dyer, Anita Moorjani, Dr. Ken Druck, and Immaculée Ilibagiza. Her deep understanding of every facet of publishing—from editorial and design to distribution, marketing, sales, and publicity—enables her to help authors build enduring careers.

Carina is a book publicist and publishing consultant known for her persistence, strategic vision, and powerful network that amplifies an author’s brand.

She is the author of The Good Author MBA Starter Kit: An Insider’s Guide to Long-Term Publishing Success and publishes The Good Author newsletter on Substack.

CLIENT MEDIA

Testmonials

TESTIMONIALS

Talent can easily go unseen without the right connections to the media. Beth and Carina know how to get your work noticed. I have been fortunate to work with both of them over the years. They have helped my work be seen in such media as The New York Times, CNN, Dr Oz and many other media outlets. While there are no guarantees for press results, if you have the opportunity, take a chance on them.

DAVID KESSLER
AUTHOR OF FINDING MEANING: THE SIXTH STAGE OF GRIEF

ARTICLES

The Art of the Author Bio

Craft a written bio by following this formula It's common for highly skilled individuals to have unimpressive written bios. This includes...

The Author Ego

Today's newsletter began with a funny story about the late great Dr. Wayne Dyer and how he learned to tame his author ego (so he could...

Every Day is an Obstacle

Persistence + time = results Someone recently asked if there are any obstacles to securing media coverage for their book. When discussing...

FREE AUTHOR'S TOOLKIT

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The Good Author MBA Starter Kit

Mindset. Brand. Attitude

Being an author is a journey, not a destination. Whether you've written a book or are just thinking about it, save yourself tons of time and money by learning the basics of what it takes to become an author. This 38-page guide sets you up for success by explaining the mindset and basic foundation every author should have in place for long term publishing success.

M.B.A. stand for Mindset, Brand, Attitude. If you start with the Good Author MBA, you'll save yourself years of struggle as an author, and make yourself an ideal partner for publishers and others along the way. It’s what every author wishes they knew in the beginning of their career -- like a fast pass to the front of the line.

Join The Good Author community on Substack and get your free copy of the ebook right away.

EBOOK

"When my publisher brought Carina on to the team to support my book journey I was relieved to be working with someone with extensive experience. Carina was highly professional, has strong, meaningful and aligned connections and she cares about you and providing positive results. Cracking the codes of success in the world of publicity can be tough, but Carina delivers and I have confidence in her abilities."

ALYSON CHARLES

Author of Animal Power