Hi, I’m Carina.
I've been a book publicist for nearly 20 years. I help authors and experts generate publicity, secure media coverage, and elevate their personal brand through positioning, content, and platform building to create future opportunities for their work.
FOUNDER + PRESIDENT
they'll never stop TALKING ABOUT YOU ...
Established in 2013, Parallel 33 PR is a book publicity and literary services agency focused on non-fiction authors in the genres of lifestyle, leadership, entertainment, mind/body/spirit, health and wellness. We represent authors at all stages of their publishing career.
Led by veteran publicist Carina Sammartino, Parallel 33 PR is a flexibly structured agency utilizing a network of leading experts and professionals at the top of their industry. Carina and her team are known for their creativity, persistence, quick grasp of a client’s voice and vision, strengthening an author's brand for long-term success, and securing highly targeted national press.
Clients Featured IN
media relations and book publicity
pre-pub publicity /platform building (your agent will love you)
author branding & positioning
message point development
brand audit (website, social media)
cover design / redesign
consulting on publishing process
Having a publicist on retainer is an investment. Maybe you're not quite ready to take that step, but you want a seasoned professional to guide you, help you get organized, answer questions, and prioritize.
Book an Hour with me! Ask me questions, run ideas by me.
We can do a brand audit, I can share resources, advise on self-publishing vs hybrid publishing vs. traditional publishing.
One hour could save you tons of time and money! Let me help you.
PRAISE FROM CLIENTS
Author of FINDING MEANING: THE SIXTH STAGE OF GRIEF
Talent can easily go unseen without the right connections to the media. Beth and Carina know how to get your work noticed. I have been fortunate to work with both of them over the years. They have helped my work be seen in such media as The New York Times, CNN, Dr Oz and many other media outlets. While there are no guarantees for press results, if you have the opportunity, take a chance on them.
Author of WINGING IT
Carina is a consummate professional who stays the course until the job is done. I was really impressed with her commitment and tenacity in seeking out opportunities and relationships to ensure our campaign reached as many people as possible. I’d really recommend Carina to you as an effective and reliable PR expert!
DR. WAYNE DYER
#1 New York Times BESTSELLING AUTHOR
I worked very closely with Carina for many years and came to rely on her in so many ways. She is a very loyal and hard-working person who goes far beyond any job description of publicist. She was instrumental in helping me to promote my books, and others that I endorsed as well.