How Do I Make My Book a Bestseller?

This question is right up there with "How can I get on the Oprah Show?" in terms of questions a publicist loves. It's so easy to become a best seller, I don't know why I didn't think of that before?! Ha ha. Kidding of course. There is no one formula for becoming a best seller, short of selling thousands of copies of your book each week. But there are some critical elements authors should be aware of. This article sheds some light on the complexities of the best seller lists: https://www.vox.com/culture/2017/9/13/16257084/bestseller-lists-explained
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