Who We Are
"Carina is a very loyal and hard working person who goes way beyond any job description of publicist."
- Dr. Wayne Dyer
"Carina has, over the past year, become the greatest single asset of my entire company."
- Dr. Ken Druck
Dr. Wayne Dyer
NEVER STOP TALKING
"I like to work collaboratively with a client and really focus on their immediate and future goals. The best clients are those eager to help and participate in the promotion of their work, but also willing to trust and be patient with the process." -- Carina
Carina Sammartino, Founder & President
CARINA SAMMARTINO worked in-house at a major publisher for nearly ten years, eight of those as the Senior Publicist at Hay House, Inc., the world’s leading publisher of self-improvement books. She’s managed dozens of New York Times best-selling book campaigns, and has been responsible for the ongoing management of many highly successful brands. Carina has secured placements in countless national print and broadcast media outlets. She is highly regarded for her creativity, integrity, and results-driven approach to publicity.
Carina has relationships with producers and editors at some of the most sought-after national media outlets, including The Ellen DeGeneres Show, NBC, ABC, CBS, Dr. Oz, The Hallmark Channel, OWN, CNN , as well as hundreds of print, web, and radio outlets including NPR, ABC Radio, The Huffington Post, WebMD, The New York Times, Forbes, Inc., and industry-leading wellness sites such as Mind Body Green, Spirituality & Health, Yoga Journal, Oprah.com, and hundreds more.
Having earned her Bachelor of Arts in Economics and Political Science from San Diego State University, Carina is able to quickly assess a product's broad appeal, and how it fits into the larger market. She's regarded for having a keen ability to take a big picture perspective, dissect the market appeal of a product, and find the "story behind the story."
When a campaign calls for it, we contract with other publicists or specialists who concentrate in a particular area of expertise - for example, we contract with top video producers, social media managers, editors, designers, etc. We only work with experienced industry veterans so clients are assured high quality results. This structure allows us to flexibly customize each and every campaign in an efficient manner that is beneficial to the client's needs, budget, and goals. In other words, we take the guesswork out of assembling exactly the right team to achieve desired results.
Learn more about What We Do.